About

The mission focuses on achieving universal sanitation coverage and promoting cleanliness and hygiene practices across urban and rural areas of the country. The campaign addresses various aspects of sanitation, such as constructing household toilets, community toilets, and public toilets, as well as implementing effective solid waste management practices. The mission also emphasizes behavioural changes through awareness programs and the involvement of the local community. Under the SWM, the government has introduced several initiatives and programs to achieve its goals, including the construction of millions of toilets, the establishment of Swachh Bharat Abhiyan Gramin (rural sanitation program) and Swachh Bharat Abhiyan Urban (urban sanitation program), and the implementation of various guidelines and standards for waste management and cleanliness. The Swachh Bharat Mission has witnessed significant success since its inception, with millions of toilets being constructed and a noticeable improvement in cleanliness and sanitation practices in many areas of the country. The mission has also received global recognition and support, with the United Nations declaring the birthday of Mahatma Gandhi, October 2, as the International Day of Non-Violence and also as the International Day of Cleanliness. However, the mission also faces several challenges, including changing deep-rooted cultural and societal norms, ensuring the sustainability of initiatives, and addressing the issue of open defecation in remote and hard-to-reach areas. Overall, the Swachh Bharat Mission is a comprehensive initiative that aims to transform India into a clean and healthy nation. It has brought about positive changes in sanitation practices and created awareness about the importance of cleanliness and hygiene among the Indian population.