Global environmental action NGO - transforming our broken product & food systems. Our mission is to embed Circular Living in every boardroom and every home.

Core values

- **Addressing Societal Needs and Issues**: WRAP focuses on transforming systems that produce food, textiles, and manufactured products to reduce waste, carbon emissions, and environmental harm, which are critical societal issues[1][5].
- **Improving Quality of Life**: By promoting a circular economy, WRAP helps in reducing pollution, conserving resources, and mitigating climate change, all of which improve the quality of life for individuals and communities[1][5].
- **Promoting Positive Change**: WRAP's work includes behavior change campaigns, such as "Love Food Hate Waste" and "Recycle Now," which empower individuals to adopt sustainable habits, thereby promoting positive change[1][2].
- **Contributing to Community Well-being**: The organization's initiatives, like reducing food waste and promoting sustainable clothing practices, have direct benefits for community well-being by saving resources, reducing waste, and supporting local economies[1][4].