Rare partners with: 🐠Sustainable fishers 🌱Regenerative farmers 🧕🏽Local gov't leaders ✏️ Creators And communities taking action for our planetRare is an international conservation and development organization using behavioral insights to inspire change so people and nature thrive.

Core values

- **Addressing Climate Change**: Rare works on building climate resilience, promoting climate-smart agriculture, and shifting social norms around climate solutions, which are critical for addressing one of the most pressing global issues[1][2][5].
- **Community Engagement and Empowerment**: Rare empowers communities, including fishers, farmers, and local leaders, to protect and manage their natural resources, which enhances community well-being and economic prosperity[1][4].
- **Behavioral Change and Social Norms**: By using behavioral science and social media strategies, Rare encourages lifestyle changes that reduce carbon emissions and promote sustainable practices, influencing broader social norms[2][5].
- **Promoting Equity and Access**: Initiatives like SHINE help connect underserved communities with renewable energy opportunities, improving their quality of life and access to essential resources[5].