Lifeblood. Give Life. Give Blood. Call 13 14 95 or book online. #lifebloodauMake Lifeblood part of your routine, whether you're donating blood, plasma, breast milk, microbiota or organ and tissue.

Core values

- **Addressing Societal Needs**: The campaign aims to attract 100,000 new donors annually to meet the growing demand for blood, plasma, and platelets, which are crucial for treating over 50 serious medical conditions[1][2].
- **Improving Quality of Life**: The donations collected help in saving lives and improving health outcomes for countless individuals in need[1][2][4].
- **Promoting Positive Change**: The campaign challenges the current mindset around donation, encouraging more people to donate by highlighting personal and life-saving reasons, thus promoting a culture of generosity and community[1][2].
- **Contributing to Community Well-being**: By ensuring a steady supply of blood and other life-saving products, Lifeblood supports the overall health and well-being of the community, which is a critical aspect of societal well-being[1][2][4].