We develop the idea of a #circulareconomy which eliminates waste and pollution, circulates products and materials, and regenerates nature by design.Help build a circular economy: a better system that can help fight climate change, biodiversity loss and pollution. Explore the solutions for businesses today.

Core values

- **Addresses Root Causes of Pollution**: The initiative focuses on redesigning the global plastics system to eliminate waste and pollution, addressing the root causes rather than just the symptoms of plastic pollution[1][2][3].
- **Promotes Circular Economy**: It advocates for a circular economy where plastics are reused, recycled, or composted, keeping them in the economy and out of the environment. This approach helps in reducing the environmental impact of plastics[1][2][3].
- **Global Commitment and Collaboration**: The initiative has garnered support from over 1,000 companies and various governments, representing a significant portion of global plastic packaging production. This collective action aims to achieve concrete 2025 targets, such as making all plastic packaging reusable, recyclable, or compostable[2][5].
- **Innovation and Economic Benefits**: The initiative encourages innovation, sets up investment funds, and supports new business models that can create economic opportunities while reducing environmental harm[1][2][3].
- **Public Health and Environmental Protection**: By reducing plastic pollution, the initiative contributes to healthier oceans, which in turn support healthier people and ecosystems. This has direct benefits for public health and environmental well-being[3].