Transforming the world through radical generosity.GivingTuesday is a global generosity movement unleashing the power of people and organizations to transform their communities and the world.

Core values

- **Financial Contributions**: Since its launch in 2012, Giving Tuesday has generated over $18.5 billion in donations in the US alone, with a record-breaking $3.6 billion donated in 2024, representing a 16% increase from the previous year[5].
- **Increased Donor Engagement and Retention**: Participating in Giving Tuesday campaigns has been shown to elevate overall fundraising for nonprofits, not just for one-time donations but also for year-over-year giving, with higher retention and recurring growth rates[1].
- **Volunteerism and Advocacy**: In addition to monetary donations, Giving Tuesday encourages volunteerism and advocacy, with 56% of participants contributing, volunteering, and advocating for their chosen nonprofits[1].
- **Social Awareness and Community Engagement**: The event increases awareness about various social issues and fosters a sense of community and social responsibility, helping to build trust and civic engagement[2][3].
- **Cross-Generational Impact**: It engages younger generations more actively in charitable giving and community activities, which can lead to long-term civic engagement and social connectedness[1][4].