Take back control with Matomo - a Google Analytics alternative that protects your data & customers' privacy. https://t.co/JKi16ddZis privacy@innocraft.comMatomo's cloud-hosted service provides a secure and reliable analytics solution, while giving you 100% ownership of your data and privacy.

Core values

- **Data Privacy and Ownership**: Matomo ensures users have full control over their data, which is a critical societal need in the era of frequent data breaches and privacy concerns. This aligns with the principle of privacy as a human right[1][5].
- **Community and Open Source**: The project is built and maintained by a vibrant community, promoting transparency, accessibility, and participation. This collaborative approach helps in keeping the software adaptable and up-to-date with the latest web technologies and privacy standards[1][5].
- **Support for Various Organisations**: Matomo is particularly beneficial for organisations such as NGOs, not-for-profits, and charities by providing them with powerful web analytics while ensuring data privacy and ownership. This helps these organisations in optimizing their resources and achieving their fundraising goals more effectively[3][5].
- **Promoting Positive Change**: By championing data ownership and privacy, Matomo contributes to a safer online society and empowers users to take back control of their data, which is a significant positive change in the digital landscape[1].