Bad information ruins lives. We're a team of independent fact checkers and campaigners who find, expose and counter the harm it does. Media: press@fullfact.orgFull Fact is the UK's independent fact checking organisation

Core values

- **Fact-Checking and Public Education**: Full Fact actively fact-checks claims made by politicians, public institutions, the press, and online sources, which helps in reducing the spread of misinformation and ensuring that accurate information reaches the public[1][2][5].
- **Promoting Public Debate**: By advocating for higher standards in public debate and ensuring that discussions are based on accurate facts, Full Fact contributes to a more informed and robust public discourse[1][5].
- **Addressing Misinformation**: The organization works to understand and mitigate the causes and consequences of bad information, which can pose risks to public health, erode public trust, and damage democracy[1][4][5].
- **Policy Influence**: Full Fact provides evidence-based policy guidance to the UK government, helping in the development of effective legal frameworks to manage misinformation[4].
- **Community Well-being**: By ensuring that accurate information is available, especially during critical times such as public health crises, Full Fact contributes to the overall well-being of the community[1][4].