We believe every older person should be valued and included. Let's change how we age 💜Age UK is the leading charity for older people. Visit Age UK today for help, information and advice or to see how you can donate or give support.

Core values

- **Addressing Societal Needs and Issues**: Age UK's work focuses on critical issues such as loneliness, poor health, unmet care needs, and poverty among older people. Their strategies aim to transform public attitudes towards ageing, support older people in accessing necessary health and care, and tackle inequalities[2][3][5].
- **Improving Quality of Life**: The initiatives promote healthy ageing, physical activity, healthy eating, and mental wellbeing. For example, the "Fit as a Fiddle" project and the "Ageing Better" program have shown significant improvements in the physical and mental health of older people[4][5].
- **Promoting Positive Change**: Age UK advocates for policy changes to ensure older people have sufficient income, access to necessary services, and live in age-friendly communities. Their campaigns and strategies are designed to change societal attitudes and improve the lives of older people[2][3].
- **Contributing to Community Well-being**: The projects encourage older people to be actively involved in their communities, reducing social isolation and loneliness. This involvement also recognizes and values the positive contributions older people make to society[5].