We are the UN agency responsible for the promotion of responsible, sustainable, & accessible tourism. #BringingTheWorldCloser | SG: @pololikashviliUN Tourism is the United Nations agency responsible for the promotion of responsible, sustainable and universally accessible tourism

Core values

- **Poverty Reduction**: Tourism is recognized as a significant contributor to poverty alleviation, creating jobs, generating income, and stimulating local economies, particularly in developing countries[1][3][5].
- **Sustainable Development**: The UNWTO promotes sustainable tourism, which addresses the three dimensions of sustainable development: economic, social, and environmental. This includes conserving and protecting the environment, respecting biodiversity, and improving the welfare and livelihoods of local communities[3][5].
- **Economic Growth**: Tourism is a driving force for global economic growth, contributing to GDP and promoting decent work and economic growth, especially in least developed countries[3][4].
- **Cultural Preservation**: Tourism helps preserve local cultural traditions, promote cultural awareness, and support the development of local and rural economies[3][5].
- **Environmental Conservation**: The sector fosters an appreciation of local biodiversity and supports actions to protect and restore life on land, contributing to the conservation of natural heritage[3][5].
- **Health and Well-being**: Tourism can improve health care and services in local communities through taxes generated from tourism activities, and it plays a crucial role in restoring consumer confidence during health crises[3].
- **Sustainable Metrics**: The adoption of the Statistical Framework for Measuring the Sustainability of Tourism provides a harmonized methodology to assess the sustainability of tourism, going beyond GDP to measure what matters most to people and the planet[2].