About

Developed in 1996 in the United States, AMBER Alert stands for "America's Missing: Broadcast Emergency Response. " The alerts are activated in cases of child abductions involving a significant risk to the child's safety. The AMBER Alert system is a collaborative effort between law enforcement, broadcasters, transportation agencies, and the public. When a child is reported missing and the case meets specific criteria, including the belief that the child is in imminent danger, the information about the abduction is entered into a database. This information is then distributed to the public through various communication channels, including electronic highway signs, radio and television broadcasts, text message alerts, social media platforms, and mobile applications. The alert provides descriptive information about the child, the abductor, and any associated vehicles, which allows the public to be on the lookout for the missing child. By engaging the public's help in locating the child and providing immediate information to law enforcement, the AMBER Alert system has proven to be highly effective in locating abducted children. Since its inception, the AMBER Alert system has expanded beyond the United States, with more than 30 countries worldwide deploying similar programs. The system has been instrumental in recovering abducted children and has served as a deterrent for potential abductors. Through effective collaboration and rapid dissemination of information, the AMBER Alert system continues to play a crucial role in ensuring the safety and well-being of missing children.