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Core values

- The app addresses a significant societal need by raising awareness and changing perceptions about careers in adult social care, a sector that is often understaffed and misunderstood[1].
- It improves quality of life by highlighting the impact and rewards of working in this sector, which can lead to better care for individuals and their families[1].
- The project promotes positive change by attracting new talent to the sector and helping to address workforce shortages[1].
- It contributes positively to community well-being by supporting both individuals receiving care and the employers in the sector[1].