We save and improve lives by empowering people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer.The Skin Cancer Foundation saves and improves lives. We empower people to take a proactive approach to daily sun protection and the early detection and treatment of skin cancer.

Core values

- **Addresses Societal Needs**: The website provides critical information on skin cancer, which is a significant health issue, with over 9,500 people diagnosed every day in the U.S. and more than two people dying from the disease every hour[1][2].
- **Improves Quality of Life**: By promoting sun safety, early detection, and education, the website helps in preventing skin cancer, reducing sunburns, and premature skin aging, all of which improve the quality of life for individuals[2].
- **Promotes Positive Change**: The website encourages community and policy changes, such as increasing shade in public spaces, promoting sun protection, and restricting indoor tanning, which can lead to positive behavioral changes and policy improvements[2].
- **Contributes to Community Well-being**: The #LoveYourSkin campaign and other educational initiatives help raise awareness about skin cancer, particularly in underserved communities, contributing to overall community health and well-being[1][4].