Icon is the professional body and the lead voice for the conservation and restoration of cultural heritage (objects, collections and buildings) in the UKThe Institute of Conservation is the professional charitable body, representing and supporting the practice and profession of conservation. It has around 2500 members worldwide.

Core values

- **Identifying and Articulating Values**: The project aimed to identify and articulate the values of cultural heritage conservation, which helps in promoting a wider understanding and appreciation of conservation among both conservators and the general public[1].
- **Social, Cultural, Economic, and Environmental Impacts**: The research categorized the values associated with conservation under social, cultural, economic, and environmental impacts, demonstrating its multifaceted contribution to society[1].
- **Communication and Advocacy**: The project developed a Values Toolkit to help conservators communicate the importance of their work more effectively to various audiences, including decision-makers and the public. This enhances the visibility and support for conservation efforts[1].
- **Community Engagement and Education**: By engaging both conservators and non-conservators, the project fostered a broader discussion on the importance of conservation, which can lead to greater community involvement and appreciation for cultural heritage[1].