Rock Region METRO is the public transit system serving the cities of Little Rock, North Little Rock, Maumelle, Jacksonville and Sherwood and Pulaski County.With roughly half a million residents living in and around the state’s capital, central Arkansas offers your business a strong existing market as well as new market reach potential.

Core values

- **Economic Development**: It contributes to the area’s economic development by providing transportation to jobs, education, healthcare, and shopping, which is crucial for local economic growth[1][5].
- **Environmental Benefits**: The project includes replacing diesel-powered buses with compressed natural gas-powered buses, reducing carbon dioxide emissions and other pollutants, which helps in meeting environmental goals[1].
- **Quality of Life**: It improves the quality of life by providing a sustainable, environmentally friendly mode of transportation, reducing traffic and parking hassles, and promoting a healthier lifestyle through increased physical activity[1][2].
- **Safety**: Public transit is significantly safer than driving a car, reducing the number of accidents and associated costs[2].
- **Community Engagement and Development**: The project involves extensive community engagement, aims to attract new riders, and supports mixed-use development and complete streets initiatives, which enhance community well-being and urban planning[5].