The Consumer Technology Association, producer of @CES, is where the people, policies and insights of innovation come together.The Consumer Technology Association (CTA)® is the trade association representing the $398 billion U.S. consumer technology industry, which supports more than 15 million U.S. jobs.

Core values

- The CTA Foundation focuses on linking seniors and people with disabilities with technologies that enhance their lives, promoting freedom, independence, and vital connections[4].
- The CTA is involved in various "tech for good" projects, including addressing health disparities, improving access to care, and enhancing the lives of marginalized communities through digital health technology[1].
- The organization supports initiatives that tackle health and environmental challenges, promote social and economic inclusiveness, and broaden tech literacy[1].
- CTA member companies are working to reduce their environmental footprint, as highlighted in the annual reports on greenhouse gas emissions[5].