Between donors, recipients & all the people who bring them together, we are all part of #CanadasLifeline 🇨🇦 Instagram: @canadaslifelineThere are many ways to join Canada's Lifeline. Discover how you can make all the difference for someone in Canada today.

Core values

- **Addressing Societal Needs**: The organization works to ensure reliable access to high-quality blood and blood products, which is crucial for patient care and health outcomes[1][4].
- **Improving Quality of Life**: By providing life essentials for transfusion and transplantation, Canadian Blood Services directly improves the health and well-being of patients across Canada[1][4].
- **Promoting Positive Change**: The organization is committed to diversity, equity, inclusion, and reconciliation, which helps in building a more inclusive and equitable society. This includes removing barriers to donation, engaging with underrepresented communities, and advancing reconciliation with Indigenous Peoples[1][4].
- **Contributing to Community Well-being**: Canadian Blood Services fosters relationships with diverse communities, raises awareness about the importance of blood donation, and supports research and education initiatives that benefit the broader health system[1][2][4].