ProPrivacy is the leading resource for digital freedom. Founded in 2013, the site’s mission is to help users around the world reclaim their right to privacy.We research and investigate tools and companies that can help you keep your privacy online. We also uncover data breaches, hold people to account, investigate the privacy industry (VPNs, ad blockers), so you know who to trust.

Core values

- **Addressing Societal Needs**: The project focuses on protecting and promoting privacy rights, which is a critical societal need, especially in the digital age. Privacy concerns are a significant issue for many individuals, as highlighted by the high level of concern among Canadians about protecting their personal privacy[1].
- **Improving Quality of Life**: By ensuring that personal information is protected, the project helps maintain individual dignity and trust in digital services, which can improve overall quality of life by reducing stress and anxiety related to privacy breaches.
- **Promoting Positive Change**: The project promotes transparency and accountability in how personal information is handled, which can lead to positive changes in corporate and governmental practices, enhancing trust in institutions[1].
- **Contributing to Community Well-being**: Protecting privacy rights can have a broad impact on community well-being by ensuring that individuals feel secure and confident in their participation in the digital economy, which is essential for modern societal functioning[1].