Protecting kids. Saving lives. Because tobacco has killed enough. https://t.co/b8BSmVteYICampaign for Tobacco-Free Kids

Core values

- **Reduction in Tobacco Use**: The organization has contributed to an 89% decrease in youth smoking and a 56% decrease in adult smoking in the U.S., and has helped save 30 million lives in low- and middle-income countries[1].
- **Public Health Impact**: Their work has protected 199 million Americans from secondhand smoke, reduced cancer, heart disease, and other tobacco-related conditions, and has been instrumental in passing new tobacco control laws in 59 countries[1].
- **Economic Benefits**: Tobacco prevention programs, which the organization advocates for, have been shown to save money by reducing tobacco-related hospitalization costs and other health expenditures. For example, Washington state saved more than $5 in tobacco-related hospitalization costs for every $1 spent on their program[5].
- **Community Well-being**: By promoting smoke-free workplaces and public places, requiring graphic health warnings, and conducting anti-smoking campaigns, the organization improves the overall quality of life and community well-being[1].