Our technology powers safe, authentic digital engagement with Gen Alpha and Gen Z, engaging 500M+ young people every month across mobile, web, and online video.Build a safer internet for the next generation with SuperAwesome's youth marketing services. A wide range of tools for brands marketing to the youth audience.

Core values

- **Privacy and Safety for Children**: The partnership between WPP and SuperAwesome aims to advance the standards of privacy for children in the global digital ecosystem, ensuring that online engagement complies with the latest privacy legislation and advertising standards[1].
- **Safe Digital Experiences**: SuperAwesome's initiatives, such as AwesomeAds for Social, focus on providing safe and relevant content for kids and families, which is crucial given the increased time children spend online, especially during events like the COVID-19 pandemic[1][4].
- **Positive Impact on Family Life**: By ensuring that digital experiences are safe and trusted, SuperAwesome contributes to improving family life and the overall well-being of children and families[1][4].