At Kidde, it’s our mission to help families everywhere make fire safety a priority.Kidde is the largest manufacturer of fire safety products, including fire extinguisher, carbon monoxide detector and smoke alarm lines available for home safety and business use.

Core values

- **Fire Safety Awareness and Education**: The campaign focuses on improving fire safety awareness and education, particularly among children, which is crucial given that at least one child dies from a home fire in the US every day[1][4].
- **Equitable Access**: It aims to drive equitable access to life-saving devices, such as smoke alarms, especially in communities disproportionately affected by fatal house fires due to socioeconomic factors[1][4].
- **Community Engagement**: Kidde partners with organizations like the National PTA and non-profits to host family fire safety events, distribute educational materials, and donate smoke alarms, which enhances community well-being and safety[1][4].
- **Positive Impact**: The campaign has led to the distribution of thousands of smoke alarms and educational materials, reaching over 10,700 children and helping to close the protection gap in fire safety[1].