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Core values

- **Addressing Global Education Gaps**: The initiative targets adult education, a significant global problem where fewer than 5% of adults in almost one-third of countries participate in education and learning programs[1][5].
- **Promoting Sustainable Development**: It aligns with the 2030 Agenda for Sustainable Development, strengthening social, economic, and environmental dimensions[1][5].
- **Global Accessibility**: The use of mobile microlearning makes education accessible to millions, regardless of their location or economic status, leveraging the growing global smartphone ownership[5].
- **Community Engagement and Empowerment**: It encourages contributions from the global community, including companies, non-profits, and experts, to create a comprehensive and impactful course library[1].
- **Positive Impact on Various Sectors**: The initiative covers a wide range of topics, from human rights and sustainability to health and economic development, which can significantly improve quality of life and community well-being[1][3].