Take back control with Matomo - a Google Analytics alternative that protects your data & customers' privacy. https://t.co/JKi16ddZis privacy@innocraft.comMatomo's the Google Analytics alternative that protects your data and your customer's privacy. A powerful web analytics platform with 100% data ownership.

Core values

- **Data Ownership and Privacy**: Matomo provides a platform that ensures 100% data ownership and strict user-privacy protection, which is crucial in the digital age where data privacy is a significant concern. This aligns with regional data privacy laws like GDPR and is valued by government agencies and organizations globally[1][4].
- **Community and Non-Profit Support**: Matomo offers powerful web analytics and conversion optimization tools that help charities, NGOs, and not-for-profits optimize their websites to better engage supporters and maximize donations. This directly contributes to the well-being of communities supported by these organizations[2].
- **Open-Source and Accessibility**: As an open-source platform, Matomo is accessible in over 50 languages and used on over 1.4 million websites worldwide. This widespread adoption indicates its significant impact on digital analytics globally[1].
- **Improvement in Digital Strategies**: By providing insights into user behavior, Matomo helps organizations optimize their digital strategies, which can lead to better services, more effective marketing, and improved user experiences[4].