Motive's mission is to empower the people who run physical operations with tools to make their work safer, more productive, and more profitable.Motive provides an integrated platform to help improve the safety, productivity, and profitability of fleet operations for the physical economy.

Core values

- **Improving Safety and Productivity**: Motive's products and solutions enhance safety, productivity, and profitability for their customers, which has a positive impact on their lives and operations[4].
- **Corporate Social Responsibility**: The company is committed to developing diverse, inclusive, and safe workplaces, and has shown a ~4% increase in women in leadership roles. They also invest in climate action, including achieving Carbon Neutrality for Scope 1 & 2 emissions[4].
- **Community and Sustainability**: Motive focuses on building community, investing in corporate social responsibility, and ethically managing the company. They have launched new initiatives to improve sustainability, reduce accidents, and enhance environmental stewardship[4].