daily blog, videos, e-newsletter & magazine on yoga + organics + green living + non-new agey spirituality + ecofashion + conscious consumerism=it's about the mindful life.

Core values

- The website addresses critical societal needs and issues such as the impact of consumer capitalism, climate change, mental health crises, and the importance of personal and collective well-being[1][3].
- It promotes a shift from a consumerist mindset to a more mindful and sustainable way of living, encouraging individuals to reconnect with core human values like love, compassion, and empathy[1].
- The articles emphasize the importance of personal growth, self-awareness, and inner transformation as a precursor to broader social change, which can lead to improved quality of life and community well-being[1][3].
- The content encourages readers to adopt a more conscious and intentional approach to life, which can contribute positively to mental health, social relationships, and overall well-being[1][3].