We want a world where dementia no longer devastates lives. That’s why we give help to everyone living with dementia today, and hope for the future.We are the UK’s leading dementia charity, we tackle all aspects of dementia by giving help and hope to people living with dementia today and in the future.

Core values

- **Addressing Societal Needs and Issues**: The society addresses the significant healthcare, social care, and economic challenges posed by dementia, which is projected to affect 1.4 million people in the UK by 2040[1][4].
- **Improving Quality of Life**: They work to improve the quality of life for people with dementia and their carers through various services, including virtual support groups, befriender programs, and advocacy for better care practices[2][3].
- **Promoting Positive Change**: The society has successfully campaigned for policy changes, such as the inclusion of care home death rates in official reports, better protection for care home residents, and reduced use of antipsychotic medications[2][5].
- **Contributing to Community Well-being**: They promote the concept of dementia-friendly communities, which helps reduce stigma, supports people with dementia to live independently, and benefits the broader community by creating more inclusive and supportive environments[3].