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Core values

- The project focuses on ensuring equitable, affordable access to safe, healthy food, which is a top priority for the public, especially for those who are food insecure or have long-term health conditions[1][3].
- It addresses concerns related to food safety, hygiene, and standards, which are crucial for public health[1][3].
- The initiative aims to support a food system that offers access to healthy and sustainable food for all, which can significantly improve health outcomes and quality of life[3].
- It includes measures to reduce the cost of food, ease supply chain bottlenecks, and improve efficiency, all of which can enhance economic stability and reduce financial pressures on individuals[3].
- The project promotes fair, ethical, and sustainable food systems, which aligns with the public's long-term values and concerns about environmental impact and animal welfare[1][3].
- It involves educational and policy measures to guide healthier and more sustainable diets, including school food programs and public reporting on health and sustainability metrics[3].
- The initiative supports local communities through various programs such as the Healthy Start Scheme, breakfast clubs, and the Holiday Activities and Food Programme, which help children and families on low incomes to eat healthily[3].
- It also aims to level up the country by supporting good quality jobs and improving pay and productivity across all areas of the UK[3].