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Core values

- **Addressing AI Bias and Inclusivity**: Prolific emphasizes the importance of diverse and representative data annotation to avoid perpetuating existing biases in AI systems, which is crucial for social equity and inclusion[1].
- **Ethical Treatment of Participants**: The platform ensures fair treatment and compensation for participants, particularly those exposed to sensitive content, which contributes to their wellbeing and ethical research practices[1][4].
- **Improving Quality of Life**: By facilitating research on AI, digital collaboration, and other technological advancements, Prolific helps in developing tools and systems that can enhance productivity, reduce inefficiencies, and improve overall quality of life[2][3].
- **Promoting Positive Change**: The platform supports studies that aim to make systems safer, more humane, and productive, aligning with broader societal goals such as social justice, economic equality, and human wellbeing[1][3][4].