Core values

- **Addressing Societal Needs**: The NBHWC focuses on advancing health and wellness coaching through evidence-informed standards, which helps address the growing need for health education and support, particularly in managing chronic conditions and promoting healthy behaviors[2][3][5].
- **Improving Quality of Life**: Health and wellness coaches certified by NBHWC help clients adopt healthier habits, improve their physical and mental health, and manage chronic conditions, thereby enhancing their overall quality of life[2][3].
- **Promoting Positive Change**: The organization promotes diversity, equity, inclusion, and belonging (DEIB) within the coaching profession, contributing to a more inclusive and equitable healthcare environment[1][5].
- **Contributing to Community Well-being**: By integrating health and wellness coaches into healthcare teams and promoting access to these services across diverse communities, NBHWC contributes significantly to community well-being and health outcomes[5].