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Core values

- **Addressing Societal Needs**: The programme focuses on tackling the rising prevalence of obesity and type 2 diabetes, which are significant public health issues, especially in urban areas[1][3].
- **Improving Quality of Life**: It initiates over 100 prevention actions, including primary prevention, to improve health outcomes for urban communities, particularly those facing socioeconomic disadvantages[1][3].
- **Promoting Positive Change**: The programme engages cities and mayors to challenge the status quo and work towards common health goals, influencing local and national health policies[1][3].
- **Contributing to Community Well-being**: It involves multi-sector collaboration, including public and private sector organizations, academia, NGOs, and community groups, to create sustainable health-promoting actions and strengthen social cohesion[1][3].